My friend Michael works for popchips.
Very e.e. cummings.
I always photograph the bags in stores and send them to him. My fave is the one I sent from the desplay in the cafe at the Met.
I thought it was good advertising and an idea for an odd marketing campaign where one would litter big cities with empty bags of popchips. People would see popchips bags discarded all over the place. It would get the name out there AND show people that folk were eating popchips by the cart load and what about you?!