Saturday, June 19, 2010


My friend Michael works for popchips.

Very e.e. cummings.

I always photograph the bags in stores and send them to him.  My fave is the one I sent from the desplay in the cafe  at the Met.

I recently saw a discarded, empty bag of his product on the ground on 14th Street.

I thought it was good advertising and an idea for an odd marketing campaign where one would litter big cities with empty bags of popchips. People would see popchips bags discarded all over the place.  It would get the name out there AND show people that folk were eating popchips by the cart load and what about you?!

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